Drive down Defence Avenue in DHA, Murree Road in Rawalpindi or Faisal Avenue in Islamabad and you'll see the same ad on pole after pole. That is streamer advertising. One big billboard is seen once, but a row of streamers repeats your message every few metres, all the way down the road. That makes pole advertising one of the strongest formats for brand recall in Pakistan.
There are two kinds: printed panaflex streamers and LED digital streamers. Here is how to choose between them.
What are printed streamers?
Printed streamers are panaflex panels fixed to light poles along a road, usually on both sides of the pole.
Best for:
- Shop openings, sales, events and exhibitions in one area
- Political, religious and community messages
- Budget campaigns that need to cover many poles
Limitations: every new message means printing and installing again, and they are hard to see at night unless the street lighting is good.
What are digital streamers?
Digital streamers are LED screens, typically 3 × 6 ft, mounted on poles in networks of 20 to 80 along one road. They are bright day and night, and the content can be changed without printing anything. Read our full guide to digital streamers in Islamabad, Faisalabad and Mardan.
Best for:
- Brand campaigns along a full corridor
- Changing messages: offers, launch dates, Ramadan and Eid greetings
- Night-time visibility on busy roads
Printed vs digital streamers: comparison
| Printed panaflex streamers | Digital streamers | |
|---|---|---|
| Night visibility | Limited | Bright, 24/7 |
| Changing the message | Reprint and reinstall | Upload new artwork or video |
| Motion | No | Yes, animation and video |
| Upfront cost | Printing for every pole | No printing |
| Look | Traditional | Modern and eye-catching |
| Best for | Short local campaigns | Brand campaigns on main roads |
Which streamer format should you choose?
- Choose printed streamers for short, local campaigns with a fixed message and a tight budget.
- Choose digital streamers for main corridors, evening visibility, or when you'll rotate several messages.
- Use both for the strongest result: digital streamers on the main road, and printed streamers on the streets around your branch or event.
Where are digital streamer networks in Pakistan?
GillANi’s runs LED streamer networks in Islamabad, Rawalpindi, Faisalabad and Mardan. Some of the biggest are Defence Avenue, DHA Phase 1 with 80 streamers, DHA Phase 2 Main Boulevard with 62, and Murree Road, Rawalpindi with 39.
Streamer design tips
Streamer panels are small and seen at speed:
- Use a logo and one short line only
- Bold colours with high contrast
- On digital streamers, use a simple loop: logo, message, logo. Our SMD and streamer animation team makes these to the exact panel size.
Frequently asked questions
What is streamer advertising?
Streamer advertising means placing the same ad on a series of light poles along a road, so drivers see it repeatedly. Streamers can be printed panaflex panels or LED digital screens.
What size is a digital streamer?
A typical digital streamer is a 3 × 6 ft LED panel. Streamers are booked as a network, usually 20 to 80 along one road.
Are digital streamers better than printed streamers?
Digital streamers are better for visibility at night, motion and changing messages. Printed streamers are better for short, low-budget local campaigns. Many brands use both.
Which roads have digital streamers in Islamabad?
GillANi’s digital streamer networks in Islamabad include Defence Avenue (DHA-1), Main Boulevard (DHA-2), Faisal Avenue, 9th Avenue, School Road (F-6) and the GT Road opposite Bahria Town.
Book streamer advertising
See all digital streamer locations, or call 0333-5444975 for streamer rates in Islamabad, Rawalpindi, Faisalabad and Mardan.
