Hoardings in Rawalpindi and Islamabad are still the most powerful way to make a brand impossible to miss in the twin cities. A single hoarding board at the right chowk is seen by the same office-goers, shoppers and commuters twice a day, six days a week. That repetition is what builds recall, and no social feed can match it on the street.
This guide covers everything advertisers ask us before booking hoarding advertising in Islamabad and Rawalpindi: board sizes, the best locations, lighting, what decides billboard rates in Islamabad, and how to book.
What is a hoarding board?
In Pakistan, "hoarding" and "billboard" mean the same thing. It's a large outdoor structure that carries a printed panaflex design. Unlike an SMD screen, where ads share a loop, your brand owns the hoarding for the whole booking.
You will see three main types of hoarding in the twin cities:
- Ground-mounted hoardings on their own steel structure at junctions, flyovers and motorway approaches
- Wall panels fixed flat on the side of a building, usually in a markaz or a bazaar
- Rooftop sky signs, often called skywalls, mounted on top of a building. Read our sky sign advertising guide.
Hoarding board sizes in Pakistan
Sizes are measured in feet, width × height. These are the most common hoarding sizes in Islamabad and Rawalpindi:
| Hoarding size | Typical use |
|---|---|
| 20 × 40 ft (portrait) | Markaz entrances and tall building faces |
| 60 × 20 ft | Main roads and chowks, the standard size |
| 60 × 30 ft | Wide roads with long viewing distances |
| 90 × 30 ft | The largest format, at major junctions |
Our largest boards are 90 × 30 ft, including Haider Road, Saddar and Ammar Chowk, Airport Road.
Best locations for hoardings in Rawalpindi
Rawalpindi's traffic is dense and slow. For outdoor advertising, that is an advantage, because drivers have time to read. The most effective corridors for hoardings in Rawalpindi are:
- Mall Road, with MH Chowk, Roomi Park and PC Signal before Kachery Chowk
- Saddar, on Haider Road, Kashmir Road and Adam Jee Road
- Airport Road and Ammar Chowk, with traffic from Chaklala and the Islamabad Expressway
- Jhelum Road, Jinnah Park and the GT Road near Sawan Bridge and DHA
- Commercial Market and 5th Road, in the heart of Satellite Town
See every available hoarding in Rawalpindi.
Best locations for hoarding advertising in Islamabad
Islamabad has wider roads and faster traffic, so size and a clear sightline matter even more. The best routes for billboard advertising in Islamabad:
- Blue Area and Jinnah Avenue: offices, banks and government traffic
- Islamabad Expressway, from Zero Point and Faizabad to Gulberg Greens
- Double Road, through Media Town and PWD
- New Airport Road and Srinagar Highway
- Murree Expressway, at Phulgaran Toll Plaza, where every car heading to Murree, the Galyat and Azad Kashmir slows down
See all billboards in Islamabad.
Lit or unlit hoarding?
A front-lit hoarding has lamps shining onto the flex, while a back-lit board glows from behind. In winter it's dark by 5:30 pm, and evening traffic is often the heaviest of the day. For retail, food and real estate campaigns, a lit hoarding is usually worth it.
What decides billboard rates in Islamabad and Rawalpindi?
Hoarding rates are not fixed. They depend on:
- The location: how much traffic passes, how fast it moves, and who is in it
- The size of the hoarding
- Lighting: front-lit, back-lit or unlit
- How long you book: monthly campaigns cost less per day than short runs
- Panaflex printing and mounting, quoted with the booking
We don't publish fixed prices, because rates change with availability and season. Share your budget and we'll send current billboard rates for the sites that fit it.
Checklist before you book a hoarding
- Does the board face oncoming traffic, with no trees, poles or other boards blocking it?
- Is there a signal, U-turn or flyover nearby that slows cars down?
- How many competing boards are at the same spot?
- Will you get proof of display? GillANi’s sends date and time-stamped site photos every week on WhatsApp or email.
Frequently asked questions
What is the most common hoarding size in Islamabad and Rawalpindi?
The 60 × 20 ft hoarding is the most common size on main roads and chowks. Larger 60 × 30 ft and 90 × 30 ft boards are used at major junctions, and 20 × 40 ft portrait boards suit markaz entrances.
How much does a hoarding cost in Rawalpindi?
The cost depends on the location, size, lighting and how long you book. Panaflex printing is quoted separately. Contact GillANi’s on 0333-5444975 with your budget for current hoarding rates.
What is the difference between a hoarding and a billboard?
In Pakistan, there is no difference. Hoarding and billboard both mean a large outdoor advertising board carrying a printed panaflex design.
How do I know my hoarding is actually up?
GillANi’s sends weekly site photos stamped with the date and time on WhatsApp or email, so you have proof that your ad is up and visible for the whole campaign.
Book hoarding advertising with GillANi’s
GillANi’s Advertising has run outdoor sites since 2009 as an outdoor advertising company in Rawalpindi and Islamabad. We handle the site, billboard design, panaflex printing, mounting and weekly tracking, so you work with one team. Explore all prime locations or call 0333-5444975 for hoarding rates.
